Emotive Alphabet

I can apply a lot of this with fashion. The smaller your wardrobe/shoe collection/accessory stash, the more creative you get. I love looking at swedish blogs and noting their single rolling rack with their entire clothing collection. Yet they manage to kick out amazing outfits everyday & the readers go wild! [This also goes for Apple. I’ve never seen a tech product last as long as my Apple ones do. MIND-BOGGLING.]

Just a few points to ponder from the article:

- People buy the cheapest stuff so they can afford to buy more with their money.  But because more expensive stuff often provides more value in the long term, paying more means you can actually buy more.

- The best retailer, the best products, and the best service providers usually guarantee your happiness for life.  These products fail less, yet you can get them fixed forever.

- At the end of the day you end up with very few items that you deeply love, rather than a house stuffed with junk that is worthless to you a year later.  Life is simpler.

- Top pay attracts the best people.  Although freedom and recognition generally trump pure dollars for employee happiness, those that consistently pay their employees less, end up losing their best people.

- When we change your mindset from getting the best deal to getting the best quality, it changes the emphasis from shopping to deciding what’s important.  Because we only buy quality, we are forced to wait until we can afford what we really want.  That wait time leads to better decisions, and it forces us to make do with what we have.  Often making due or improvising means we can avoid buying things we don’t need, thereby saving money.

- What if all of our stuff was mind blowingly awesome, even if we had way less of it?